Wolfgang Zac

Wolfgang wasn't born to follow.

Driven by true passion for the raw power of photography he is restless in his search for like-minded highway companions who are sharing his visual values and his vision for Haltung, responsible creativity, original and courageous approaches,and for the magic of the unexpected.

 Born in Austria, Wolfgang studied at the University of Applied Arts in Vienna before he began his career as assistant photographer in New York. Now based in Los Angeles and Berlin he collaborates with international clients, agencies and magazines on advertising campaigns, fashion and portrait shoots as well as art projects all around the world.

 To Wolfgang, stills and moving images belong to different sides of the same brain. He loves to switch between cameras from one moment to the next, shifting gears from director to photographer to DoP in a micro second: no down time, lost in translation, crew switch-ups, or clash of vision. It’s all happening as fast as his hands can keep up with his eyes.

 His clients include brands like Apple, Samsung, Adidas, Asics, Jack Daniel's, Martini, Jägermeister, Corona, Coca Cola, Pepsi, Red Bull, White Claw, US Army, AT&T, Lyft, MGM, Hugo Boss, Marlboro, Gauloises, Porsche, Volkswagen, Mastercard, Diners Club, Erste Bank, Alexander van der Bellen, and many more.

 Wolfgang enjoys reading books about quantum physics without understanding a word and getting tattooed while listening to David Bowie. And he loves road trippin' with Claudia, his beautiful wife and creative-partner-in-crime.

His awards include the 200 Best Ad Photographers worldwide by Lürzers Archive, Cannes Lions, ADC Art Directors Club Global & Germany Awards, LIA London International Awards, D&AD, EUROBEST etc.

(@zacland_studios)