ATRBUTE

We teamed up with The Modelo Custom Shop as they tour the country with the initiative to celebrate key cities that embody the fighting spirit.

For each event, we connected Modelo with local artists to create designs that showcase their personal style through the city they represent. Guests were invited to sample Modelo beverages and connect with their community as the artists brought their custom creations to life, straight from the Modelo Custom Shop van.

The experience kicked off at the start of summer and will run through the end of December, hitting 14 major cities across the country.

(Danielle Mastreon, NYC & Shawn Perkins aka SP The Plug, DC)