In a moment to signal a multiyear innovation super cycle, Anita Fontaine worked with CLOSER to showcase Nike's never-before-seen products for athletes this summer, its world-class roster of athletes, and the power of its proprietary Nike Air technology during an unforgettable “Nike On Air” event at the Palais Brongniart in Paris.
The experience began outside the Palais Brongniart, where viewers were invited to interact with colossal AR-enabled statues of six titans of sport, poised in midair and glowing in signature Nike orange: Nike athletes LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha'Carri Richardson and Victor Wembanyama. Each statue was between 8 and 11 meters high and had an augmented-reality interface that unlocked the athletes in action and their Air-powered footwear. Their AR heroics communicated their relationship with Nike Air, the shoes that energize them and ultimately position them as timeless athletes among us.
