Moncler AR Lens

An Augmented reality book experience created for fashion house Moncler, redefining how we experience the printed page. Unearthing Moncler’s ‘Genius Project’ — capsule collections by different designers inspired by the brand’s iconic down jacket - the publication features a range of 3-dimensional, immersive universes that launch viewers inside the designer collections, including those by pierpaolo piccioli, kel ninomiya, craig green, hiroshi fujiwara, palm angels and simone rocha.



Through the accompanying Moncler Genius AR lens app, viewers uncover hidden realities through 10 virtual interpretations across eight designer chapters, the centerfold, and cover. Flipping through the book might make the pages spontaneously freeze and burst into psychedelic flames; various looks and models will float above the volume — each based on the individual themes of the designers’ collections; as the cover morphs into a 3d ice sculpture.