Brad Ogbonna directed a spot for JUMP: The Justice and Upward Mobility Project with W+K Portland.
Founded by sports executive Larry Miller, JUMP is inspired by his powerful journey from prison to President of Nike's Jordan Brand. His memoir, JUMP: My Secret Journey from the Streets to the Boardroom (2022), tells his story of redemption & success.
JUMP unites leaders in sports, entertainment and the business community to support workforce development and economic mobility for justice-impacted people. Millions of Americans have arrest records which leads to legal obstacles to jobs, education & economic mobility. JUMP exists to change that.
Through education, advocacy, media, and coalition-building, JUMP unlocks opportunities, reshapes narratives, and transforms how society sees talent and justice.
