Coinciding with World Menopause Day on October 18, Sinai Health Foundation’s Hot and Bothered campaign photographed by Caitlin Cronenberg aims to break the silence around menopause and perimenopause. Created with agency Diamond, the campaign addresses the lack of support and funding for women’s health at this life stage. Featuring well-known Canadian figures like Jully Black, Amanda Brugel, and Caitlin herself (photographed by Ryan Froncoz), Hot and Bothered seeks to raise $50 million to establish the Centre for Mature Women’s Health at Mount Sinai Hospital.
