Chris Noltekuhlmann photographed the latest campaign for the Alpine A110, a lightweight, mid-engined sports car renowned for its agility and driving precision. Originally introduced in the 1960s by the French manufacturer Alpine, a subsidiary of Renault, the A110 gained fame for its success in rally racing, including winning the inaugural World Rally Championship in 1973. The modern iteration, revived in 2017, stays true to its heritage with a sleek, retro-inspired design and a focus on dynamic performance. Powered by a turbocharged four-cylinder engine, the A110 delivers a spirited driving experience, emphasizing balance and handling over raw power. Its combination of heritage, style, and engineering excellence has earned it acclaim among driving enthusiasts.
Agency: @havas Paris
Production: @litestone.photo
Executive Producer: @photofloo_
Producer: @borgl.oh
Light Design: @thorben_winkler
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Talent: Irene @kultmodels & Aya @vivamodelsberlin