The Peso RAW Summer campaign captures the essence of modern streetwear with an avant-garde edge, perfectly aligned with Peso Clothing's ethos of blending bold aesthetics with everyday wearability. Often referred to as the "Supreme of Germany," Peso has cemented its place as a cultural force in contemporary fashion, offering elevated streetwear that combines clean lines, innovative materials, and cultural relevance. The RAW collection is a standout line within Peso Clothing, renowned for its minimalist yet edgy designs that focus on premium fabrics, meticulous craftsmanship, and versatility. This collection embodies raw authenticity and understated luxury, featuring muted color palettes, bold silhouettes, and subtle branding, making it a favorite among those who value effortless style.
Shot at the iconic Muralla Roja in Spain, designed by visionary architect Ricardo Bofill, the campaign draws inspiration from the building's labyrinthine geometry and vibrant pastel tones. The Muralla Roja, meaning "The Red Wall," is a postmodern masterpiece, known for its striking interplay of color and architecture, resembling a surreal fortress perched on the cliffs of Calpe. Founded by Justin Fuchs, Peso has become a trailblazer in the German streetwear scene, resonating with a loyal community and consistently pushing the boundaries of style. By merging the visionary ethos of the RAW collection with the architectural brilliance of Muralla Roja, this campaign stands as a celebration of innovation, craftsmanship, and bold expression.
