Chris Noltekuhlmann was commissioned by Volkswagen to photograph moments for the 50 Years Golf Campaign, working alongside the TVC shoot. He created an extensive image library capturing the cherished moments people experience with their Golf as a companion in life. To capture these authentic moments, the shots were taken with cameras from each era in the film. These moments include milestones such as moving out, going on a first date, and the iconic fall of the Berlin Wall. Since its debut in 1974, the Golf has become an icon of practical yet stylish transportation, appealing to a wide range of drivers worldwide. The Golf's ability to evolve in the last 50 years while maintaining its core values has solidified its reputation as an iconic and influential vehicle in the global automotive market.
