The fine folks at Muzik commisioned the Munky to direct a commercial campaign that sought to write the new chapter in Muzik’s story. It was a campaign that was about more than music, instead harnessing the power of technology to bring us back to nature. Empowering us to go out into the world heads up instead of down. The future as we know it has changed our bodies, shortened our attention spans, and prevented us from truly experiencing the world. What Muzik does and what we are representing in this film is that rather than picking one side, by intertwining nature and technology together we can unlock the true potential of being human. Muzik products liberate us to do more, be more productive, discover more adventures, and be our best selves. They are smart devices on your head rather than in your hand, impacted by the natural cadence of your brain rather than your finger.
In our film that metaphor manifests in how our characters can affect change in their surroundings in their own unique ways. When Mother Nature and Father Time unify they show the power of bringing those two incredible forces together. So they wanted to present the rebirth of Muzik not only as a technology company, but as a new vision of the way humanity can live with technology. It was a chance to define what that would look like in a way that transcends mere branding – that visualizing an attitude and feeling, Muzik not only as a brand — but a movement.
