At its best, cutting edge technology is like a work of art - truly awe-inspiring in its design, function and beauty. The Samsung S6 Edge is no exception - and we treated it that way as we revealed it to the world through this compelling teaser film. For the project, we wanted to capitalize on the opportunity to bring this device to life with incredible lighting, dynamic motion and fluid energy, crafting a compelling visual study of the new product.
Specifically, we again utilized practical filmmaking techniques in collaboration with the always great Dr Joseph Picard as we examined the material and optical properties of the Samsung S6 through reflection, refraction and illumination. This study of materials was edited together into a high energy, cinematic experience that introduced the new phone on the large video billboards that are signature in city-centers around the world.
