Jason Madara was tasked by Swiss tech company ABB to create simple yet interesting studio portraits, capturing an off-camera gaze that matches the ambitious, forward-thinking vision that ABB was built on. As a leading global technology company, ABB has a history of innovation excellence that dates back more than 130 years. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels.
