Jason Madara spent 10 days shooting Brown Jordan's latest brand campaign in Los Angeles. The shoot included images for print and directing short commercials for each of the 8 collections in the Brown Jordan family. The campaign draws inspiration from California's radiant light, warmth, diverse landscapes, and coastal architecture. It emphasizes Brown Jordan's commitment to crafting pieces that aren't merely furniture, but art that you live with.
This Summer, Brown Jordan celebrates the 75th Anniversary of their iconic Walter Lamb collection. Jason photographed the collection at the historic Mid-Century Modern Stahl House (Case Study House #22), where the original collection was captured by Julius Schulman 63 years ago. He also took the Rocking Chair on a 4-day journey through Southern California landscapes, showcasing the collection's enduring relevance and evolution.
Production: Jill Roy @ 3 Star Productions
DP: Yong W. Kim
