Jason Madara was tasked with photographing the national campaign to launch That’s My Word™ for Janssen Pharmaceuticals, a resource created to raise awareness of and help to drive better health outcomes for multiple myeloma among at-risk populations.
The campaign brings together trusted voices among Black communities, including the surviving family of Gang Starr's Keith “Guru” Elam and award-winning radio host and comedian D.L. Hughley, who is partnering with Janssen to empower Black communities with information and encourage better self-advocacy for their health. Hughley’s personal experience with cancer, including his father and sister, motivated him to take his own health seriously many years ago.
That’s My Word™ aims to be a source of both information and hope by sharing resources specifically for Black patients and their care partners about this rare blood cancer.
