Jason Madara x That’s My Word ft. MC Lyte and Big Daddy Kane

In Jason’s latest campaign for That’s My Word™ with Hero Collective, Jason  collaborated with Hip Hop icons Big Daddy Kane and MC Lyte to help continue to shed light on multiple myeloma among at-risk populations. 

In his second year shooting the campaign, Jason also directed the PSAs for Johnson & Johnson. He worked closely with the creative director and the rest of the crew to make it all happen, from concept to color, set design, lighting and editing.

Aside from working with an amazing team, Jason’s new found friendship with Kane sparked an exciting project delving into the history of Hip Hop, coming in the near future.