Woodford Reserve released a digital lifestyle book in partnership with Joshua Kissi. The Spirit of Style marks the brand’s shift into the lifestyle world and invites consumers to experience Woodford Reserve through three areas: cocktails, fashion, and the history of the distillery, accompanied by photography from Kissi.
Drawing parallels between the worlds of fashion and bourbon, the book features looks behind the barrel and lens, with personal interviews with Kissi and Woodford Reserve’s Master Distiller Elizabeth McCall.
“Every part of us begins with a story and to be able to humanize the process of style through the craftsmanship of Woodford Reserve seemed like the perfect collaboration to bring to life,” said said Kissi. “Every detail. Every garnish. Variation of color. When people look at these photographs I want them to feel connected to how both worlds of spirits and style inspire and influence the other.”
Woodford Reserve’s The Spirit of Style is available for download here.
Agency: The New Vanguard Media
