Kyle Bean's intricate papercraft work takes center stage in a new OOH campaign for Australian telecoms company Telstra. Teaming up with illustrator Ben Hasler and photographer Carl Kleiner, Kyle meticulously constructed a series of layered, handmade images that perfectly capture the brand’s message, “Wherever We Go.” The campaign creates a powerful impact through its simple and refined, playful yet sophisticated visuals. This project came together under the creative direction of Guy Featherstone and Paul Gregson, alongside the talented team at Bear Meets Eagle On Fire.
Client: @telstra
Advertising Agency: @bearmeetseagleonfire
Agency Producer: Jennifer Grant
Paper Artist: @kylejbean
Character Illustrator: @happinessbyhasler
Photographer: @studiokleiner
Photography Production: Mink Mgmt
Creative Directors: @guyfeatherstone & @p.gregson
Papercraft Assistants: @_fauves_ & @andrea_portoles
Post Production: @stillettostudio
