Home Base: Las Vegas
Biography: Jayson Atienza is a Filipino-American artist whose journey is shaped by a fusion of cultural influences and personal experiences. Influenced by his Filipino heritage and upbringing in the United States, Atienza's art explores themes of identity, diaspora, and the intersection of tradition and modernity, guided by a philosophy rooted in the power of storytelling and visual narrative to bridge cultural divides and celebrate the complexities of multiculturalism.
Design Aesthetic + Signature Style: Atienza's distinctive aesthetic is characterized by a vibrant fusion of Filipino iconography, bold colors, and intricate patterns, reflecting his multicultural background and personal experiences. Recurring themes in Atienza's work include migration, displacement, and the search for belonging, offering a nuanced perspective on the immigrant experience and the ways in which cultural heritage informs individual and collective identities.
Brand Partnerships: NY Knicks, Hennessy, MINI, The Dot, SVA Helmet, GAP, Heineken Holiday Capsule, Lululemon, Farmhouse Juice, Bucketfeet, AirJordan, Edition, Stokke, Solepack, MERCH/CUSTOM KICKS
Achievements: Jayson’s previous corporate art collaborations have also included customized work with the GAP, ESPN, NBA, New York Knicks, Houston Rockets, Mini, Hennessy, Chivas, Marriott Bonvoy, Edition Hotel, Ace Hotel, Heineken, Red Bull, Vita Coco, Diesel, Givenchy, RELX, Duxiana, Stokke, Havaianas, Details Magazine, Glamour Magazine, Macy’s, Bloomingdales, JCPenney and more. His footwear was featured in Guy Ritchie’s film, “Rock-n-Rolla” worn by Jeremy Piven’s character, and celebrities sport his apparel/accessories including Tiger Woods, Ben Simmons, David Tyree, WeiLi Zhang, Nigel Sylvester, David LaChapelle, Trey Smith, Jevon Walker, Dante Basco, Benj Gershman and others.
Perspective and Storytelling: His work serves as a powerful commentary on the complexities of cultural assimilation, displacement, and the search for belonging in a globalized world. Through vibrant imagery, Atienza celebrates the richness of Filipino culture while addressing pressing social issues such as immigration, cultural appropriation, and the preservation of cultural traditions.
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