Pari Dukovic Shoots and Directs Pepsi Super Bowl LV Halftime Campaign

Pepsi, the NFL, and Roc Nation announced this month that The Weeknd will headline the Pepsi Super Bowl LV Halftime show for the big game on February 7, 2021. 

To tease the exciting announcement, Pari Dukovic was tapped to photograph and direct the singer for campaign posters and teaser videos.