Pari Dukovic x Kid Cudi x Trek collaboration, ‘Boldly Be’

Pari Dukovic photographed the teaser and official collaboration images for Stark Trek's “multi-facted” collaboration with Scott Mescudi, aka Kid Cudi called Boldly Be. The series of crossovers between Star Trek and the rapper and designer includes a new Trekkie inspired track by Kid Cudi, Fortnite gaming experience and a capsule collection that kicked off during new York Comic Con this October. 

“I grew up watching Star Trek with my dad who is single handedly responsible for turning me into a fan,” Cudi, aka Scott Mescudi, said in a press release provided by Paramout. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in—being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”

Agency: Gravillis