Pari Dukovic teamed up with TBWA\WorldHealth and Moderna to photograph the innovative Spikevax campaign and the first branded effort for a COVID-19 vaccine.
The campaign cleverly transformed the brand name into a verb—Spikevax That Body—and integrated it into people's health routines, changing the conversation around continued COVID vaccinations. Featuring Pari's photographs of individuals engaging in various wellness activities, the campaign positioned Spikevax as an essential part of staying healthy.
It was shortlisted for a 2024 Clio Health Award and Cannes Lions Award.
Agency: TBWA World Health
Client: Moderna Spikevax That Body Campaign
Group Creative Director: Lisa Savage
Creative Director: Victor Toyofuku
Executive Creative Director: Bruno Bomediano and Divya Dileep
Director, Art Production: Teresa Rad
Production Company: Pix Producers
Awards: Clio and Shortlisted at Cannes Lions
