Stefan Ruiz x Apple

Stefan Ruiz was one of five photographers whose images were part of Apple's 'I Remember You', a show spotlighting the work of five artists shot on iPhone 15 Pro Max that debuted at the Salon Corderie in Le Marais earlier this month as a part of Paris Photo. 

Across a career that spans four decades, the photographer Stefan Ruiz has crafted an archive of work that continually looks at the varying styles of Latin subculture. As a result, he’s captured broader cultural shifts that shape these groups, not explicitly seen within the frame but understood as we look back to the pictures in the context of when they were shot. His new work for Apple’s group exhibition I Remember You is yet another example of this curiosity.

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The camera in question, the iPhone 15 Pro Max, represents the height of innovation and smartphone photography, with features rivaling those found on professional equipment. As we’ve entered a time when few people find themselves without a smartphone, the ability to immortalize the passing moments of beauty in our everyday lives now lies in the hands of the masses. This unprecedented access to quality cameras brings with it the ability to unlock creativity in the most unsuspecting moments, as we have at our fingertips the power to preserve any experience we might encounter.

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