Muralist Tristan Eaton will be speaking with Adam Miron, Co-founder and Chief Brand Officer of HEXO, at Cannes Lions this Thursday. In a discussion entitled "Fighting Stigma to Build a Global Cannabis Brand," the two will investigate what cannabis marketing means in 2019. HEXO is establishing itself as a cannabis brand for active, curious, and social explorers; this talk is a part of the "Never Jaded" cultural tour that taps into the creative passions of their consumers.
